As a scientist who has spent time in the business world, I am continually shocked by how some of the greatest business minds are susceptible to pseudoscience and magical thinking.
In a way, it’s not surprising. Businesspeople, and CEOs in particular, must be relentlessly optimistic. When investors are scarce and revenues are dwindling, it is a survival strategy. That probably explains why executives often recommend fluffy self-help books — it’s sort of like the prosperity gospel for entrepreneurs. Read the rest at Puget Sound Business Journal.